September is almost over and the festive season is near. It’s the time for big sales! Your customers are probably waiting for the upcoming big sale. Is your site ready to handle such a heavy traffic? Don’t worry. Here are some tips to optimize your Magento Store to handle the festive season sale.
Factors you should consider to optimize your Magento Store
Check your Website
Since more people are going to visit your website during the seasonal sale, it will add more stress on your servers. So you must have a load test to check whether your website can handle such a heavy traffic. You can test your website speed on GTmetrix and also check out Loader to see your real-time performance.
Upgrade to the best hosting provider
Cloud hosting is one of the best options available in the market now. They are highly secure, scalable and also resourceful. Once you choose the right hosting provider you need not worry about the traffic hikes. Always remember one thing, opt a provider who gives you 24/7 support, because they are able to fix the issues at any time.
Security
Cyber-criminals target your seasonal sales. So make sure that your eCommerce transactions, network access points, customer logins, etc. are secure. Also, don’t forget to run cyber attack tests on your website and solve the issues before the sale begins.
CDN
Content Delivery Network (CDN) refers to a geographically distributed group of servers that work together to deliver the data to the visitors without any delay. It helps to reduce the bandwidth cost, increases the content availability and redundancy. It also improves the website security. Aspiration CDN relies on a global network of high-performance CDN PoPs ( Point of Presence) with over 50+ cities across six continents.
Optimize for all devices
It’s not compulsory that customers always use laptops to make an online purchase. According to the surveys, the majority of the online purchases are made through mobile phones. So just imagine what happens if your site is not mobile-optimized. Therefore, to increase sales optimize your website with all devices.
Test your environment
Even if you have optimized your site for the seasonal sales, just test the environment before the sale begins. Understand the performance of your website. You can try it with the load test, application performance monitoring, evaluating the site’s infrastructure and strategy.
Hope this article will help you to optimize your store to get a big sale on this season.