Building the website on a wrong host is like building a house on unstable soil. Choosing a server location before launching the website is the first decision to make. Server location matters when it comes to Speed and SEO.
Benefits of Right Server location
Speed
The location of your server directly effects the speed of your website. If your visitors are closer to your website’s data center then your website loads faster for them.
The time a server takes to receive a request and process it accordingly is called latency. If the server is located on a different continent from the user, latency will increase and this affects your page load speed. Surveys show that one-second delay in page load time may cause a 7% decrease in conversion rate. Also, 40% of visitors abandon the websites if it takes more than 3 seconds to load.
SEO
Google has added page load speed as one of the factors to its ranking algorithm. Therefore, to improve the website speed, it is good for you to host your site in the same location as your target audience. Multiple studies prove that the effect of good page loading speed will result in better conversion rates.
Now let’s imagine a situation that you have customers worldwide and you have chosen the server location in the USA. Then how is it possible to load the webpage faster to the customers outside America? The only solution for this is a Content Delivery Network (CDN).
CDN will help to minimize the distance between the server and visitors. A CDN stores a cached version of its content in multiple geographical web hosting locations known as Point of Presence (PoPs). Each Point of Presence contains a number of caching servers responsible for content delivery to visitors. For example, imagine if someone in Singapore is accessing your US-hosted website, then the fast loading of your web page is possible through a local Singapore PoP. Aspiration CDN is one of the CDN which is growing fast and providing the best solutions throughout the world.
We recommend you to choose a server location closest to your target audience. If you focus on the international audience you should consider using a CDN to enhance the visitor’s experience.